One of my favorite campaigns and executions of the year—our National Signing Day athlete reveal. We crafted a cohesive visual identity across all content assets, partnering with our athletics sales team and the legendary Seattle Museum of Pop Culture as our backdrop. Using album covers from our season, we integrated them into the museum while creating custom covers for recruits. The new album designs were developed externally in collaboration with Kendrick Lamar’s album designer, a proud UW alum. Over nearly two months, I supervised a large team to bring this vision to life—undoubtedly a top three project of my career."